RRsat Global Communications Network

Content management

Fully managed, end-to-end playout service options at RRsat’s highly-automated state-of-the-art RRsat Playout Centers range from ingest, backup and archiving through subtitling and graphic creation and insertion, to automated digital scheduling, playout and deployment of broadcast TV channels featuring:

Media ingest
Graphic insertion
Additional options

RRsat’s Media Asset Management (MAM) system enables the Playout Center to efficiently, flawlessly and automatically manage large volumes of content while ensuring high availability of functions.  Using the MAM, RRsat can collect, index (meta-tags), catalogue, retrieve and distribute rich digital media content regardless of file format, managing the digital media workflow and maximizing our customers’ return on assets.


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The RRsat Playout Center utilizes a sophisticated media ingest system that automates ingestion from content delivery systems and media storage devices through to archiving. It provides frame-accurate multichannel ingest and automatically enters all metadata to reduce costs as well as human error associated with manual metadata entry.  All content goes through a thoroughly quality control (QC) process and, optionally, through an automated content verification process to ensure content readiness in file-based SD, HD, and mixed workflows.   Capture and ingest of live feeds from sources such as satellite, decoders, routers, and recording devices may be scheduled and automated as well.

RRsat offers the option of cataloging all video and audio assets to tape and to disk at the time of ingest and archiving them. The automated workflow allows access to archives for content retrieval as specified in the playlist. RRsat maintains two fireproof, climate-controlled archives, with one for LTO tapes and the other for files stored on a massive disk library. The archives may optionally serve as an outsourced low-cost primary or secondary storage site for broadcasters.

The RRsat Playout Center can execute transmission playout from customer playlists as well from playlists that are created by RRsat from the customer’s EPG plan.  All popular playlist standards are supported. Content is monitored for completeness and accuracy at every step to ensure that there are no gaps or overlaps in the playlist, enabling any conflicts to be resolved before actual playout.  

Insertion of graphic elements within the video content is available as part of RRsat Playout Services. Graphic elements may include simple channel logos; channel logos that disappear during ads; scrolls and crawling messages; and complex graphics, such as banners, 3D effects and video squeezing. The Playout Center is equipped with top-notch professional graphic systems which create cutting edge effects and ensure flawless insertion. 

Graphic elements may be archived along with program content and automatically retrieved and inserted in accordance with playlist specifications. While graphic elements are generally created by customers, RRsat also offers graphic element preparation upon request.

  • File formatting and transcoding to and from most video and/or audio codecs and containers
  • Compliance recording for regulatory and commercial use, including automated 90-day file-based recording, signal status event logging and archiving
  • Channel monitoring and off-air confidence feeds to assess audio and video quality and viewer experience
  • Subtitling and translation using a wide range of subtitling options, styles and languages, from subtitle checking to automated insertion with tapeless video handling and file-based playout of DVB subtitling
  • Dubbing of video content for multi-regional applications
  • Video and audio editing; up, down and cross-conversion; video QC; timing for operator scheduling, live playout and more.

Setanta Sports has a proud history of delivering top live sports content around the world. We are delighted to be entering in to these new territories and are excited to be working with RRsat to deliver this fantastic content to our TV partners in these regions.

Dwyer McCaughley,
CEO, Setanta Sports Eurasia

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