RRsat Global Communications Network

Media Asset Management

RRsat’s Media Asset Management (MAM) system enables the Playout Center to efficiently, flawlessly and automatically manage large volumes of content while ensuring high availability of functions.  Using the MAM, RRsat can collect, index (meta-tags), catalogue, retrieve and distribute rich digital media content regardless of file format, managing the digital media workflow and maximizing our customers’ return on assets.

The MAM can create low-res files of all content at ingest to enable quick searches on even complex queries, and efficient management and use of the content.  It improves workflow efficiency and facilitates speedy non-scheduled access to media.   

In realtime, RRsat can acquire content and automatically QC, archive, access, playout and distribute it within seconds over the RRsat Global Network.

Optional services provided allow any personnel authorized to use the system to be able to:

  • search/browse the authroized material stored in the archive;
  • view associated metadata;
  • enter additional metadata and edit existing metadata;
  • view proxy files of the content on a standard PC.

RRsat’s end-to-end solution allowed the NFL to deliver high quality, HD transmissions of season and postseason games to millions of fans across the world in real time, with 28 audio versions tailored for each market

Jeff Lombardi,
Director of International Production Operations, NFL Films

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